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About us

ABOUT US

Shaping our culinary future

With the increasing demand for responsibly sourced meat,
communities of conscious consumers are rising
to promote healthier choices.


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Explore New Flavors

We offer a variety of meats, including beef, pork, chicken, and specialty items. Our commitment to quality ensures that you receive the best products for your kitchen.

Start with the customer – find out what they want and provide them with the best meat products.


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Transforming the meat industry is achievable.
We’re leading the way.

Meet our butchers

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our premium meat products, marketing, and customer experience strategies.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to get where it is today. Mich is among the best minds in meat production.

Aline Turner

Chief Meat Officer

John is passionate about sustainable farming and meat quality. He leads a team dedicated to providing the best meat products to our customers.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand market trends and improve our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.